MAKE IT MATTER
CLIENT
MY ROLE
AGENCY
Porsche Formula E
2021/22
Live Race Content Creation
Concept & Creation of Monthly Content Calendar
Content Production for Always-On-Content (Lead)
Print Advertising
BBDO
CLIENT
MY ROLE
AGENCY
Porsche Formula E
2021/22
Live Race Content Creation
Concept & Creation of Monthly Content Calendar
Content Production for Always-On-Content (Lead)
Print Advertising
BBDO
#1
Share of Voice*
8,6%
Engagement-Rate
>115.000
Follower
4,5MrD.
Impressions weltweilt*
*Reporting via Linkfluence Radarly
MAKE IT MATTER
In collaboration with Porsche Motorsport, we created a new strong brand personality and visual identity for the TAG Heuer Porsche Formula E Team.
We established a standalone Instagram account as a central content hub featuring a mix of pre-produced assets and real-time race weekend communication alongside trending topics and zeitgeist content.
We continuously develop tailored content and media strategies across all channels and platforms surrounding the team.
SEASON 8 — 16 races
across 10 cities in 6.5 months
To maintain our position as #1 communication leader in Formula E and amplify our guiding principle "MAKE IT MATTER," we strengthened our relationship with the existing community while attracting new followers for the team.
This required 24/7 content and interaction: high-impact race communication, always-on content, and continuous activations both during and outside the season.
DRIVER REVEAL
From silhouette to hero. We transformed the new driver's profile into a canvas, narrating António Da Costa's journey to join TAG Heuer Porsche Formula E Team as we bid farewell to André Lotterer.
MY PERSONAL HIGHLIGHT
DURING
THIS TIME:
Promoted to official helmet carrier for the day.
The dream is real. 🏁