Art
Meine ROlle
GAULOISES
2020/21
SoMe Content Development
Event Concepts
Activation Ideas
Website / Newsletter (UX / UI)
Team
Proximity (BBDO)
ARtxVille
Artxville
With cigarette advertising banned in Germany from next year,
GAULOISES launches ARTxVILLE – an unbranded digital platform.
The Mission: Drive registrations on GAULOISES.de.
The Strategy: Target audiences on social media with a contest and relevant incentives, directing them to an unbranded microsite. Registration on GAULOISES.de is the final step to enter the contest.
IDEA
ARTxVILLE targets young, creative smokers who love city life, creating unbranded opportunities to capture their city through street art and photography.
The Contest #YourCity launches with micro-influencers from street photography. Together, they inspire the community to get creative, capture special moments, and share their favorite images.
UPLOAD. VOTE. WIN.
Users submit photos to GAULOISES.de. The gallery goes live. The community votes. Premium prizes await.
SOCIAL MEDIA
Micro-influencers from the street photography space kick off the contest with an Insta-Walk. They capture their city's best moments in real-time, inspiring the community to submit their favorite photos.
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DAILY CONTENT
In parallel to the contest: How-to videos, custom filters, interactive stories, winning contest images and more.
Click here to visit the official
@artxville channel.