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FOR MOMENTS
THAT ARE YOURS
CLIENT
MY ROLE
GAULOISES
2020
Creative concept development & Art direction
Photography production (pre/post)
UX/UI - creative direction
POS activation
AGENCY
Proximity
CAMPAiGN CONCEPT
The new GAULOISES campaign celebrates the small moments in everyday life.
Original Headline: "And the world stands still."
Adapted Headline (due to COVID-19): "For moments that are yours."
GAULOISES CAMPAIGN IN A NUTSHELL
HERO OOH (GERMAN MARKET)
Art direction by me, modeled by..
OOH (EASTERN MARKET)
POS TOOLS
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